As described in my learning agreement, Marigold and Grey’s word of the year is measure. As I joined the team in January, we decided that my internship long project would be to start the process of helping the Marigold and Grey team to measure all of their successes and failures.
During the duration of my internship, I compiled Instagram likes, Facebook likes, Instagram comments, Magento orders and frequencies, and Tailwind (Pinterest tracking numbers) to help start Marigold and Grey with their goal for the year.
Below are the excel spreadsheets that I compiled and documented to start the process of tracking our success.
Tailwind Tracking-For the tailwind tracking, we noticed that our numbers were steadily increasing with more posts that we were scheduling. Numbers were consistent and steady. Therefore, we chose to monitor Tailwind, but continue what we were doing.
Instagram Feedback- As Instagram is our biggest social media platform, we decided to post an Instagram post that asked our followers about what sorts of posts they would like to see from us. These were the results.
Facebook Tracking- When I first came on board, I noticed that our Facebook posts were all the same. They were all links that revert back to our blog. Now while our blog gets a lot of traffic and generates good traffic to our pre-designed shop, not all the posts we make should be the same. Therefore, I started to encourage Marigold and Grey to start doing more actual posts instead of links to blogs and fewer posts in general for an increased amount of engagement. These were the results.
Instagram Likes- We agreed that it was important to measure our first social media platform as it generates a lot of feedback for us. I measure the amount of likes and the content the post was about. However, since Marigold and Grey belongs to a cluster on Instagram, which requires other users to comment, I felt it was not inaccurate to measure comments that were not authentic.
Overall this project is a step in the right direction, we have gotten great feedback and already seen improved engagement over the last two months. The goal of measurement was to hold ourself accountable for our successes and failures. In years past, it was a guessing game and the company acted on instinct. With these documents, Marigold and Grey can actually begin to see where their success lies.
From a learning experience, I realize that as a small business, doing tasks like these aren’t easy and frankly, not on the priority. However, it was amazing to see the results of us conducting quantitative measurement over the last few months. I am very excited to continue to follow Marigold and Grey’s success over the course of the next year.